Gaby Williams

I joined Crane & Staples in 2012 and became the Project Manager in 2018.

Whilst working at the firm, I achieved a first class degree in English Language and a Masters in Creative Writing.

I have a varied role focusing on marketing and IT, reporting to relevant Partners and colleagues on the following:

• Updating and monitoring our website, researching article topics and carrying out SEO analysis, encouraging staff to produce regular articles, proofreading articles and ensuring SEO optimisation;
• Managing our social media accounts (Facebook, LinkedIn, Instagram and TikTok), creating engaging posts including designing cover images, interacting with our audience on different platforms and assisting colleagues with their professional social media accounts;
• Preparing successful submissions for local and national awards including the Inspiring Herts Awards, biz4Biz Awards, SME National Awards and Hertfordshire Law Society Awards;
• Preparing and managing successful submissions to notable legal directories including Legal 500 and Chambers & Partners (UK and High Net Worth);
• Monitoring and managing the firm's reputation, including online reviews, encouraging staff to request reviews and responding constructively to all reviews;
• Assisting the Marketing Partner with branding, advertising, events and campaigns;
• Assisting colleagues with IT training and support;
• Creating and maintaining document templates, processes and workflows; and
• Assisting the Wellness Partner with organising regular wellness initiatives for staff.

I am an Associate member of the Chartered Institute of Marketing (CIM).

I enjoy the varied aspects of the role, supporting my colleagues and focusing on a range of projects throughout the year. Everyday is different!

Outside the Office

Outside the office, I enjoy swimming and relaxing in a steam room or jacuzzi. I am also a fan of stand-up comedy and live music. As a 'Swiftie', my life peaked when I went to the Eras Tour (twice!) in 2024.